The Elevator Pitch on TechCrunch this Saturday presented Scour.com as the latest ‘meta social search engine’. Scour.com is a new start up that has been deemed good enough for the Elevator Pitch to discuss.

Scour combines search results from Google, Yahoo and Live Search all at the same time and presents information found from all these three sites to the person searching for results. Read the rest of this entry »

The new University of California research concludes that the web surfing and searching triggers certain key brain centers that largely control complex reasoning and decision making.  Read the rest of this entry »

“We offered 33 bucks – not too long ago – and it is 11 and a half (Yahoo share price). So I do not know what price might have got the job done,”

Steve Ballmer, the Microsoft Chief Executive recently said. He was responding to a query posed by David Smith, a Gartner analyst, on whether the firm might take another swing at acquiring Yahoo now that its stock is so low. Read the rest of this entry »

A new experimental online platform ‘Many Eyes’ has various interesting features to compare charts, tables and data feeds. One tool, termed an interleaved tag cloud, allows users to compare the relative frequencies of the words in two passages side by side – for example, President George Bush’s State of the Union addresses in 2003 and 2004. Read the rest of this entry »

Google has used its finances since going public to acquire many innovative startups – ranging from video site YouTube, photo-sharing service Picasa and also the core of its controversial Google Earth mapping service. It also has nurtured some homegrown consumer favourites that include social networking site, Orkut and e-mail service Gmail. Read the rest of this entry »

The search engine marketing (SEM) industry is expected to grow double in size to nearly $225 million by 2009-10.

The growth of the search-engine-marketing would be largely driven by a fast increasing Internet user base and the expanding, effective usage of internet marketing techniques. This has been brought about in an extensive report just released by the Internet and Mobile Association of India (IAMAI). Read the rest of this entry »

SportsFanLive, a perfect combination of exciting sports news and social networking will be a perfect mix. SportsFanLive users can perform various tasks so as to accumulate its virtual currency, FanBucks. The same can be used for the purpose of waging gentleman’s bets. The bets can range from predicting the winner of games to predicting that a NBA athlete will wear, say an orange suit to a draft event. Read the rest of this entry »

Former CBS & Yahoo Media executive David Katz is all set to unveil SportsFanLive, a new community website. It is aimed at ‘super-passionate’ sports fans. The online platform will attempt to blend elements of sports news and social networking.

David Katz helped build successful business for Yahoo Sports before leaving the firm in late 2006. As he states, the website has been set up for fans that care more about keeping track of their favorite teams and don’t mind trashing the teams they tend to hate. They are different than general passive sports enthusiasts. Read the rest of this entry »

The online advertising industry is slowly embracing the interactive nature of ad widgets. Right now, bloggers and publishers have many ways of enhancing their ad inventory. The creative ad options have also exploded via WidgetBucks, a leading ads network of shopping and retail widgets for all online publishers.

Online publishers that use WidgetBucks can pick from a gallery that has over 125 pre-designed skins. They can easily apply to existing or new shopping ad widgets from WidgetBucks. These ad widgets are available in standard IAB sizes. Read the rest of this entry »

Search Engine Optimization (SEO) is a technique through which web pages can enhance their rankings in major search engines. A web page can be listed higher in the search engines with an effective SEO technique. Higher listing results in increased traffic of users to the web pages that search with specific keywords or phrases. With the help of different algorithms, web pages draw attention of major search engines such as Yahoo, Microsoft’s Live Search and Google. Read the rest of this entry »