Owning a website and attempting to increase its Google page rank can be quite a daunting task. There are different techniques that will help you do the job, the most important one being high quality backlinks.

Google views backlinks as votes to your site. Therefore, the higher the number of backlinks, the higher your votes and the better the chances of obtaining a high ranked site. Read the rest of this entry »

Here are a few case studies. A prominent hotel’s website was finding it difficult to get good Google ranking. It hired a SEO team and created good quality content built around topics related to tourism and hospitality. The content was woven around many different key phrases and other significantly high volume searches. A combination of good content and effective SEO has allowed them to get higher long tail search traffic. Read the rest of this entry »

Search Engine Optimization (SEO) is a technique through which web pages can enhance their rankings in major search engines. A web page can be listed higher in the search engines with an effective SEO technique. Higher listing results in increased traffic of users to the web pages that search with specific keywords or phrases. With the help of different algorithms, web pages draw attention of major search engines such as Yahoo, Microsoft’s Live Search and Google. Read the rest of this entry »

Credit crunch and SEO two sides of the same coin? What steps should be taken when a business is affected by national and international financial climate? A poll conducted by a leading website marketing provider stated that streamlining of budgets and increased online advertising can bail you out in case of a slowing market economy. Read the rest of this entry »