Here are a few case studies. A prominent hotel’s website was finding it difficult to get good Google ranking. It hired a SEO team and created good quality content built around topics related to tourism and hospitality. The content was woven around many different key phrases and other significantly high volume searches. A combination of good content and effective SEO has allowed them to get higher long tail search traffic. Read the rest of this entry »

In the digital age, literally everyone is a content creator, so to say. Embracing the new trend of user-generated content (UGC) for your website will allow you not only to engage users, but also to make your website more popular and visible. Read on to know how to go about this. Follow these quick tips so that user-generated content works for you. Read the rest of this entry »

There are a mélange of factors, which greatly contribute to a powerful and effective copywriting for your Web blog. In fact, the art (and science as well, in a way!) of penning an appealing blog involves immense level of skill and expertise. Read the rest of this entry »

uberVU, which is based in London, is all set to release a product to track down discussions and to pull in all comments, Twitters, comments from FriendFeed, trackbacks as well as any other discussion or data regarding any URL such as a post put up on a blog online. Read the rest of this entry »

Microsoft’s Live.com portal has undergone significant changes. It will no longer be a simple search engine with a few add-ons. It has now become a social networking website that is capable of bringing activity information and content from the web. There are a few more services that would be launched such as the Windows Live People and Windows Live Photos. Read the rest of this entry »

The Elevator Pitch on TechCrunch this Saturday presented Scour.com as the latest ‘meta social search engine’. Scour.com is a new start up that has been deemed good enough for the Elevator Pitch to discuss.

Scour combines search results from Google, Yahoo and Live Search all at the same time and presents information found from all these three sites to the person searching for results. Read the rest of this entry »